The Flavorists

Good morning! (well, almost afternoon here -- and good evening if you're in Europe!)

I'm still knee-deep in catching up with friends and family, trying to get work done, and all-in-all enjoying a wonderful thanksgiving trip. But I had  to stop by today to say this:

Did you all watch 60 minutes last night? It was a treat to see it (gosh, I never thought I would miss something like 60 minutes). Well, they had this fascinating segment on food flavoring. Take a look! (if you're outside of the US I'm not sure the video will work. You can listen to the 60 minutes podcast on iTunes though! This story is at minute 26:40. Or read the article here.)




Watch the video. Seriously. It is fascinating. Even if you aren't really interested in this topic. If you've ever bought food in a package, and who hasn't, you've probably eaten one of the flavors this company creates.

This was like discovering a gold mine (well, my kind of gold mine). A company that is employed by the food industry goes on national tv and says they purposefully create flavors that are addictive? As my Dad said when we were watching it, I can't believe they agreed to do this interview.

Fascinating.

I'll be back to regular blogging later in the week. Its time to get work done so I can enjoy dinner with a friend tonight :)