Makes my blood boil.
I couldn't let this pass by without comment.
Kraft Foods yesterday launched a new fortified Capri Sun variety designed to help US parents feed children fruit and vegetables, and has also rolled-out a larger-sized reclosable pouch for existing lines.Their secret weapon, targeted at our kids, is adding 25% vegetable juice and some fiber to their sugar laden pseudo-soda.
Adding 25% vegetable juice and some fiber to capri sun does not make it a health food. They've taken the idea of a healthy food and made a pathetic, unhealthy reproduction. This is a marketing gimmick passed off as a service to moms and kids.
How about this: eat fruits and vegetables instead. Yes, even for kids. If we continue to sugar coat their vegetables, literally, they are never going to like them or eat them naturally. 17% of children in the US are obese -- not overweight, obese -- I think its time to wake up and realize that the status quo has got to change. And fake healthy foods are not good enough.
Don't even get me started on their new "larger-sized reclosable pouch."
Full article here.